samuji lookbook

Samuji, Fall Winter 2012

Who here loves Northern design? I find it hard to resist their clean approach to anything, from interior to fashion design, even though it’s not something I wear or surround myself with. Samuji is a Finnish brand that I’ve recently ran across, and fell for (despite their barely usable website – sorry!). In black, white and gray, with rare but stunning pops of ochre, the collection is perfectly wearable. Moreover, it’s a great combination between classic and seasonal pieces, meaning that it’s both timeless and on trend. How did they manage that?