samuji lookbook

Samuji, Fall Winter 2012

Who here loves Northern design? I find it hard to resist their clean approach to anything, from interior to fashion design, even though it’s not something I wear or surround myself with. Samuji is a Finnish brand that I’ve recently ran across, and fell for (despite their barely usable website – sorry!). In black, white and gray, with rare but stunning pops of ochre, the collection is perfectly wearable. Moreover, it’s a great combination between classic and seasonal pieces, meaning that it’s both timeless and on trend. How did they manage that?


  1. I love the first dress and the cut in the coats, is just like you said, timeless!

  2. wowowowowow! ce mult imi place! Ah, le vreau toate!!!

    1. ma gandeam eu ca sunt pe gustul tau :)

  3. I love these shapes that only look like this on tall, skinny figures (dammit :)

  4. […] Samuji Fall Winter 2012 collection here. […]