When the majority of top fashion bloggers are modelesque in appearance (while still managing to nourish solely on cupcakes and macarons), most online fashion communities follow the same pattern. Creating a fashion community is not a new concept, that’s for sure. One that is size sensitive, however, is a whole different thing. This segment truly needs more coverage – especially now, when more and more brands start producing plus-size lines and introducing new (healthier) standards for the models they use.
So what is this community I’m talking about? It’s called BeauCoo, and it recommends itself as inspiring, non-judgmental and body-positive. And it’s all of these things. But you don’t just share your outfits like you would on a blog or another platform. The focus here is on the way garments fits. Did it ever happen that you saw a cute dress on a blog and wanted to get it, but were too embarrassed to ask the blogger personal questions like “what’s your weight?” and “how tall are you?” Yeah, sometimes even the best size guides can be deceiving, because you can’t really measure “fit”. With BeauCoo, you (privately) share your measurements, only to find a number of other ladies who have similar proportions. That’s basically instant access to real life models, showing you how a garment fits!
BeauCoo is currently available as an app for iOS and Android, and that’s how you can upload your photos. There’s also a website, where you get to browse through all the different looks and interact with the community. Just like Instagram, you can like pictures with a <3, the novelty factor being that you can also bookmark your wishlist using the “want this” button. When you upload your pic, you get to share your own impressions on a garment (like you would in a review), together with the size you got and where you got it. This way, other users can not only see the item on a real person, but also get an honest opinion and discover new places to shop. And one more thing, the pictures don’t have to be of editorial quality – selfies are perfectly acceptable, since the point is to share garments (and, like I said, fit) rather than outfits.
To explain the #BoPo in the title, it’s actually short for body positivity. So if it were to describe BeauCoo in a single word, this would be it. You can read more on the topic on their blog (together with tons of random useful tips) and if you decide to join, let me know! I’ll be waiting (and posting) here. Oh! Watch the video below for a coherent explanation of the concept, straight from BeauCoo’s founders:
*This is a sponsored post.